I approached making this video in a way that aims to subtly address two issues that I care about. I would like to promote women’s ability and right to assert, and do away with any belief that the assertive roles, often the financial roles, are male only roles.

The second thing I am promoting is a view of creativity and commerce as a partnership of equals, the role of the creative as a vital part of the clockwork, and not just an ideas machine at the mercy of the alpha bean counters!

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