Sport is a vital component of any armed force and a critical element of how the RAF builds operational capability generally and warrior spirit more specifically. The RAF Sports Federation is a Charitable Incorporated Organisation working alongside the MOD to help deliver the opportunities for our Servicemen and women to engage in sport at all levels; helping them to develop the character, spirit, and attitude to face the challenges and dangers associated with military service.
Clearhead was commissioned by RAF Sport to develop the creative strategy and production execution of a commercial that would represent the purpose of RAF Sport and what it takes to be part of no ordinary team.
Clearhead traveled the UK with RAF athletes to be with them at work and in their sport, capturing the most demanding moments of their sporting lives.
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