Jowls, those pesky sagging skin around the jawline, are a common concern for many people as they age. As we get older, the skin loses its elasticity, and gravity takes its toll, causing the skin and muscles around the jawline to droop. Thankfully, there are makeup techniques that can help conceal jowls and create a more defined and sleek appearance. We reached out to expert makeup artists to share their secrets to hiding jowls and achieving a more youthful look.

1. Prime and prep the skin:
Before applying any makeup, it is essential to start with a well-prepared canvas. “Smooth and hydrated skin is key to concealing jowls effectively,” says renowned makeup artist Lisa Eldridge. Begin by thoroughly cleansing your face and applying a moisturizer suited to your skin type. Follow up with a primer that fills in fine lines and wrinkles, helping to create a smoother base for your makeup.

2. Use a lifting foundation or concealer:
When it comes to hiding jowls, choosing the right foundation or concealer is crucial. Opt for a formula that provides a lifting effect and has a high coverage. “Look for ingredients like hyaluronic acid and peptides, which can help to plump and tighten the skin,” advises makeup artist Wayne Goss. Apply the foundation or concealer with a damp makeup sponge or a brush, starting from the center of the face and blending it out towards the jawline.

3. Highlight and contour strategically:
Contouring and highlighting can work wonders in reshaping the face and concealing jowls. Makeup artist Sam Chapman suggests using a matte contour powder or cream to create shadow around the jowls, giving the illusion of a more defined jawline. Start by applying the contour shade just below the jawline and blend it downwards towards the neck. Blend well to ensure a natural and seamless finish.

4. Lift with blush:
Choosing the right blush and applying it correctly can help to lift sagging jowls. “Opt for a slightly shimmering blush with a rosy undertone,” recommends makeup artist Bobbi Brown. Applying the blush to the apples of the cheeks and blending it diagonally towards the temples creates a lifted effect, drawing attention away from the jowls. Remember to blend well to avoid any harsh lines.

5. Emphasize the eyes:
Drawing attention to the eyes can detract from sagging jowls. “When the focus is on well-defined eyes, the jowls become less noticeable,” explains makeup artist Pat McGrath. Define your eyes with a volumizing mascara and experiment with eyeshadows that enhance your eye color. Adding winged eyeliner or a pop of shimmer to the inner corners can also help divert attention away from the jawline.

6. Finish with a setting powder:
To ensure your makeup stays in place throughout the day, finish with a light dusting of setting powder. “Opt for a translucent powder to avoid emphasizing any fine lines or wrinkles,” advises makeup artist Charlotte Tilbury. Gently sweep the powder over your entire face using a fluffy brush, paying extra attention to areas prone to shine. This step will help ensure a long-lasting and flawless look.

Remember, makeup can be a powerful tool to enhance your features and boost your confidence. These expert tips and tricks from makeup artists can help you conceal jowls and achieve a more youthful and sleek appearance. Experiment with these techniques to find what works best for you and embrace your beauty at every age.