Rachele Beretta was born and raised in Ascona Switzerland
into a family of fashion nobility.

Inspired at an early age by a piece of jewelry given to her by
her godmother Marie Claudel Cartier of the Cartier dynasty,
Beretta dreamed of owning her jewelry line some day.
” Lale Jewelry ” was launched in 2008 and was
immediately successful.
Beretta one-of-a-kind jewelry pieces have been worn by
fabulous women all over the world, including celebrities.

A few years after her jewelry line launch, Beretta’s aunt,
the very fashionable wife of former Prime Minister of Switzerland,
gifted Beretta an exquisite vintage evening gown .
The gown was exclusively made for her aunt by Valentino in 1975.
Beretta was enamored by the details workmanship
and quality of this precious piece.
Ultimately this gift is what inspired Beretta
to create her own clothing line .

ROYAL CRACK by Rachele Beretta
is an exclusive clothing line, created
with one-of-a-kind vintage fabric pieces
and made with attention
to the finest details
and workmanship in Italy.

directed by Giovanni Lombardo.
shot on BMPCC & A6300

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